I just got off the phone with a "Reptiles" magazine representative. She understood and agreed with my concerns about the ad.
She stated that she would talk with the promoter and voice both mine and her concerns about the wording of the ad.
She pointed out that the magazine is trying to fight against the negative image of reptiles and snakes especially.
I thanked her for listening to me and for taking an interest in this situation. She assured me it would be looked into.